$10.5 Billion Linkup Sees Carlos Alcaraz Enter Emma Raducanu’s League Amid Bizarre Relationship Rumors
Carlos Alcaraz, the World No. 2 and five-time Grand Slam champion, has signed a major sponsorship deal with Evian, a $10.5 billion premium water brand, aligning him with Emma Raducanu, the 2021 US Open champion and World No. 38, who has been an Evian ambassador since December 2021. The announcement, made via Evian’s Instagram on June 26, 2025, welcomed Alcaraz to a roster that includes Stan Wawrinka, Arthur Fils, and Frances Tiafoe, per *EssentiallySports*. This high-profile endorsement has intensified speculation about a romantic link between Alcaraz and Raducanu, fueled by their upcoming US Open mixed doubles partnership in August 2025 and recent public interactions.
The rumors, dubbed “bizarre” by *EssentiallySports*, gained traction after Raducanu was spotted supporting Alcaraz at his Queen’s Club semifinal against Roberto Bautista Agut on June 21, 2025, arriving minutes after him and seen “laughing and joking,” per *The Sun*. Insiders claimed their bond was “the talk of Queen’s,” with *Daily Mail* reporting BBC and broadcaster staff gossiping about a potential romance. Raducanu addressed the speculation in a BBC interview on June 23, saying, “I’m glad the internet is having fun and we’re providing some entertainment for everyone,” emphasizing their friendship began at Wimbledon 2021, per *people.com*. Alcaraz, who initiated the US Open partnership, called her “the boss,” adding to the playful banter, per *Times of India*.
Both players, currently single, have acknowledged the challenges of dating on the tennis circuit. Alcaraz told *The Times* in June 2024, “It can be difficult as a tennis player to meet the right person because you are travelling all the time,” while Raducanu revealed her parents’ strict “boyfriend ban” during her youth, per *The Mirror*. Their shared Evian deal, announced amid these rumors, raises the possibility of a joint ad campaign, with *EssentiallySports* noting “chances look strong.” Fans on X, like @FirstpostSports, celebrated their “genuine connection,” though Raducanu’s purple training top at Eastbourne, a color associated with Alcaraz, was seen as a “subtle nod” to the rumors, per *Daily Mail*.
As they prepare for Wimbledon, Raducanu faces injury concerns and a tough draw, while Alcaraz aims for a third consecutive title. Their Evian linkup and US Open team-up continue to captivate fans, blending professional synergy with off-court intrigue.
