One of Emma Raducanu’s brand deals could be in trouble.
Emma Raducanu has often copped heat for her lucrative sponsorships. The Brit quickly signed big-money deals with luxury brands after winning the US Open in 2021.
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But she now looks set to lose her partnership with Porsche. The German car manufacturer is already said to have taken away one of her major benefits.
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Raducanu was a teenager when she became a global brand ambassador for Porsche a few months after her triumph in New York.
She was later pictured driving a 911 Carrera GTS Cabriolet, worth £125,000. But, according to the Daily Mail, Porsche has “taken back” the car.
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An associate of Raducanu’s reportedly said the world No. 54 “no longer has a Porsche.” They noted that it “used to have pride of place at her home.”
A Porsche spokesperson also confirmed that she was no longer in possession of a car and said they loaned her one “on occasion” and on an ad-hoc basis.
But they also stated they were “very happy” with their partnership with Raducanu, confirming that she is still an ambassador.
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However, the German car brand is known for being brutal with their sponsorship deals. If Raducanu does eventually lose her ambassador status, it could affect her tennis schedule.
The Brit receives a wildcard into the Porsche Tennis Grand Prix – a WTA 500 event in Stuttgart – every year as part of their deal. She’s been successful at the clay event, reaching the quarter-final in April.
But she would need to improve her ranking to get in off her own back if she is no longer awarded a free pass into the main draw.
