🎯 Luke Littler’s Main Sponsor Confirms Big Reveal After Days of Teasing
Teenage darts prodigy Luke Littler continues his rise as both a sporting and commercial phenomenon. On Wednesday, Target Darts, Littler’s headline sponsor, officially unveiled their much-anticipated announcement following days of cryptic teasers on social media.
The company, known for backing six world champions, confirmed that fans can now purchase a replica set of Littler’s match darts from his historic 2025 World Championship win.
🏆 ‘The Nuke’ Gets His Signature Darts Line
Littler, who signed a multi-year partnership with Target Darts in early 2024, already has a product line of branded darts and apparel. His latest release, however, marks a major milestone: a limited-edition Gen 1 barrel, complete with Pixel Grip, gold Swiss SLK Points (available in 35mm and 42mm), K-Flex flights, and his trademark purple accents.
The gear, officially endorsed by Littler, offers fans a tangible piece of his remarkable title run and is designed to deliver championship-grade performance.
đź’° Premium Price for Premium Products
True to its elite design, the new gear comes at a premium:
- Darts Set: ÂŁ149.95
- Signature Dartboard: £129.95 — featuring premium sisal, ultra-thin wiring, bold yellow details, and visuals from Littler’s crowning moment at Ally Pally.
Target Darts also released a statement highlighting that these products aren’t just collectibles—they’re built to improve gameplay for amateurs and aspiring champions alike.
“At just 17, Luke Littler made history as the youngest PDC World Darts Champion and broke the record for most 180s in a single year. Now, fans can relive that moment and play with precision-crafted gear that brings his legacy to life,” the company said.
📲 A Social Media Tease Turned Fan Frenzy
Leading up to the announcement, Target Darts shared clips of Littler’s dramatic victory over Michael van Gerwen, along with countdown images on platforms like Instagram and Twitter. The buzz reached a fever pitch, as fans eagerly awaited the official release.
⚡ A Rising Star with Endorsement Power
Already dubbed “The Nuke,” Littler has become a marketing magnet since his breakout win. With product sales expected to soar, his Target Darts line could redefine what athlete endorsements look like in the world of darts.
