Carlos Alcaraz has secured his 10th brand partnership, further boosting his already impressive net worth following his Wimbledon 2025 campaign. The 22-year-old Spaniard, who reached the final but lost to Jannik Sinner on July 13 (4-6, 6-4, 6-4, 6-4), continues to see his off-court earnings climb despite the on-court setback. Posts found on X indicate that this latest deal adds to his lucrative portfolio, which includes major brands like Nike, Rolex, Louis Vuitton, BMW, and Calvin Klein, reflecting his growing global appeal.
Alcaraz’s net worth, estimated at $40–65 million in mid-2025 based on various reports, is driven by over $47 million in career prize money, with significant hauls from his five Grand Slam titles, including the 2025 French Open ($2.55 million). His endorsement earnings, reportedly $30–32 million annually, have surged with this 10th deal, though specifics remain undisclosed. The timing, post-Wimbledon, suggests brands are capitalizing on his consistent finals appearances—three consecutive at SW19—despite the loss.
This milestone underscores Alcaraz’s marketability, with his youthful charisma and rivalry with Sinner drawing comparisons to past tennis greats. His focus now shifts to the US Open, where his financial and competitive stature could grow further, especially with his mixed doubles pairing with Emma Raducanu generating additional buzz.
