Simon Jordan says he makes no apology for wanting Luke Littler to be “fit and healthy” and insists he is “guilty as charged” if that view is considered controversial.
The former Crystal Palace owner has responded after Littler revealed he had considered stepping away from darts following months of abuse from fans during this year’s Premier League campaign.
World No.1 Littler admitted the constant booing and criticism he faced both inside arenas and across social media had left him questioning whether he wanted to continue in the sport.
Jordan, however, believes discussions about the teenage star’s fitness should not automatically be viewed as personal attacks. Speaking on talkSPORT, he argued that one of darts’ biggest names should be setting a positive example for young fans.
“The fact of the matter is I’m simply telling the truth,” Jordan said.
“I would like to see a young man at the top of his game being fit and healthy. If that’s a crime, then I’m guilty.
“If people want to call that fat-shaming, then that’s their choice. I think people should look after themselves. I think I should look after myself better too. There’s nothing wrong with saying that.”
Jordan was quick to praise Littler’s ability, describing him as a phenomenal talent, but questioned whether the sport’s leading figures should also promote healthier lifestyles.
“He is a brilliant darts player,” he continued.
“When you’re presented as one of the faces of the sport and a role model for young players, wouldn’t it be great to see them looking healthy and full of energy?
“We should want a generation of young people who look healthy and active so they grow into healthy and active adults.”
Jordan also suggested that Littler’s status as the biggest name in the game inevitably attracts extra attention and scrutiny.
“As for the abuse he’s receiving, we don’t know exactly why people are doing it,” he said.
“The reality is he’s the No.1 darts player in the world. Sometimes that comes with the territory.
“I’ve spoken to James Wade before about the pressures and challenges players face on the circuit and how difficult it can be dealing with the mental side of individual sport.”
Jordan stressed that competing alone on the biggest stages places unique demands on athletes, comparing darts to sports such as golf and tennis.
“Individual sports are incredibly tough because you’re out there on your own,” he said.
“Golfers face it. Tennis players face it. Even cricketers standing alone at the crease experience similar pressure.
“It’s one-on-one competition, and that takes a special mentality. Players deserve a lot of respect for the way they handle those situations.”
Despite sympathising with the pressures players face, Jordan maintained that scrutiny is part of elite sport.
“This is the world they’ve chosen to work in,” he added.
“Professional sport brings attention, pressure and criticism. That’s part of being at the top.”
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