Coco Gauff’s Beauty Journey: One Year into Her Partnership with Carol’s Daughter, Her Glam Team Still Can’t Stop Gushing
Coco Gauff’s flair for fashion and beauty isn’t just a newfound passion — it’s been part of her story since childhood. In a 2019 interview with The Gloss, she revealed that her love for makeup began early:
“I’ve been watching makeup tutorials for as long as I can remember.”
At 12, with her mother’s permission, she bought her first mascara — a gateway to a beauty journey shaped by YouTube tutorials and her mom’s guidance. But beyond cosmetics, Gauff’s love for her natural hair has grown into a statement — one that merges style, culture, and representation.
“I want to be that representation, especially in my sport of tennis, where there aren’t many Black girls. I love wearing braids, I love showing my curls… when you look good and feel good, it can even help you play better,” she said.
This passion found the perfect partner in April 2024, when Gauff teamed up with Carol’s Daughter, the trailblazing haircare brand known for celebrating and uplifting Black beauty. Together, they’ve championed authenticity, pride, and strength — all wrapped in Gauff’s signature charm.
Carol’s Daughter founder Lisa Price put it best:
“In Coco, we celebrate the strength, beauty, and authenticity of all the generations to come.”
Glam Team in Awe
On April 9th, Carol’s Daughter shared a behind-the-scenes video from Gauff’s latest shoot — a radiant moment featuring the tennis star with her glam squad, who were clearly still in awe. The caption captured the mood:
“@cocogauff breathes Us: 🥹🫶🏾👏🏾📣🎉”
Even a year into their partnership, the admiration hasn’t faded.
Her Hair, Her Crown
In a recent commercial, Gauff celebrated what she loves most about her hair:
“The versatility. I can beat it, twist it, straighten it, I can serve any look.”
“Every time, after every style… the only way to make my hair spring back stronger. Not just strong. Goddess Strong.”
From braids to curls, her hair has become both a personal trademark and a powerful symbol for younger fans watching her rise.
Redefining Beauty in Sports
Off the court, Gauff is becoming an icon in her own right. During a 2023 Tennis Channel interview, she was playfully dubbed a “tennis fashion icon.” Her amused response?
“I guess I’m on tennis fashion Twitter… I don’t know.”
She later reposted the clip on Instagram, captioning it simply: “LOL.”
But her impact goes deeper than aesthetics.
“Tennis and trophies mean a lot to me, but the impact you leave on people means more,” Gauff once said.
“I have girls now — mostly African Americans — saying they picked up a racquet because of me. That amazes me, because that’s how I got into the sport.”
She reiterated this sentiment recently on Los Gonzalez de Tour:
“I feel very blessed to have little girls look up to me. It’s a huge responsibility, but I try to do my best with it.”
Gauff’s Influence Keeps Growing
From the tennis court to the fashion world, Gauff’s partnership with Carol’s Daughter isn’t just a brand collaboration — it’s a movement. A celebration of identity, representation, and unapologetic self-love. And as she continues to shine, her influence only grows — serving not just aces, but also inspiration.
