Carlos Alcaraz, the World No. 2 and five-time Grand Slam champion, has signed a major sponsorship deal with Evian, joining Emma Raducanu, Frances Tiafoe, and Arthur Fils as a brand ambassador for the premium water company. The announcement, reported by *Tennis365* on June 26, 2025, confirms Alcaraz’s role in promoting Evian’s hydration-focused campaigns, with the Spaniard stating, “Hydration is an important part of my daily routine, and I’m excited to work with a brand that celebrates the joy of feeling youthful,” per *ProFootballNetwork.com*. Raducanu, a long-standing Evian ambassador since December 2021, remains part of the brand’s roster, dispelling rumors of her being dropped, as noted in a press release cited by *Tennis365*.
The deal, described as a “mega-money” contract, aligns Alcaraz with Raducanu, his US Open 2025 mixed doubles partner, creating a “doubles dream team” for Evian ahead of their August 19–20 event in New York, per *Tennis365*. Alcaraz’s growing sponsorship portfolio, including Nike, Rolex, BMW, and Calvin Klein, reportedly earns him $45 million annually, surpassing Novak Djokovic’s 2024 earnings, per *Wales Online*. Raducanu, despite losing her $3 million-a-year Vodafone deal in April 2025 for “demanding too much money,” retains high-value contracts with Dior, Tiffany & Co., Nike, and British Airways, contributing to her $11 million 2024 earnings, per *GB News*.[
The timing of Alcaraz’s Evian deal, announced weeks before their US Open partnership, has fueled excitement, with @Tennis365com on X calling it a “big announcement” for the mixed doubles pair. Raducanu, who confirmed their friendship began at Wimbledon 2021, emphasized their “genuine connection,” per *The Guardian*, while Alcaraz noted her as “the boss” in their doubles dynamic, per *TennisChannel*. Fans on X, like @DExpress_Sport, highlighted their off-court synergy, though some, per *Reddit*, speculated Raducanu’s US Open team-up aims to boost her marketability after sponsor losses
As Alcaraz prepares to defend his Wimbledon title and Raducanu manages a back injury, their shared Evian endorsement underscores their rising commercial appeal, with the brand leveraging their star power for global campaigns.[](https://www.tennis365.com/tennis-news/carlos-alcaraz-seals-mega-sponsorship-emma-raducanu)
