Coco Gauff, the 21-year-old American tennis star and world No. 2, has already begun planning for life after her professional tennis career, emphasizing a desire to build a legacy beyond the court. In a recent interview with The Associated Press ahead of the 2025 Wimbledon Championships, Gauff expressed her intent to expand her interests outside tennis, a goal she has held since childhood. “I definitely didn’t know how it would look like,” she said, reflecting on balancing her athletic career with off-court pursuits, “but I definitely did want to expand outside of tennis. Always. Since I was young.”[](https://www.firstpost.com/sports/tennis-news/coco-gauff-career-plans-after-tennis-wimbledon-2025-13901263.html)[](https://richmond.com/article_0a15e3ec-b476-5d5b-86c1-60aa5b6e86df.html)
Gauff’s post-tennis vision centers on entrepreneurship and business ventures. In a campaign announced in June 2025 with UPS, a partner since 2023, she collaborated with business coach Emma Grede—known for working with Kim and Khloé Kardashian on Skims and Good American—to mentor three small-business owners. This initiative targets younger Gen-Z entrepreneurs, aligning with Gauff’s goal to engage in business activities that stimulate her mind outside of tennis. “On the business side of things, it doesn’t come as natural as tennis feels. I’m still learning, and I have a lot to learn about,” she noted, highlighting her eagerness to grow in this space. She sees these efforts as preparation for her future, stating, “This will help me right now and definitely in the long term.”[](https://www.firstpost.com/sports/tennis-news/coco-gauff-career-plans-after-tennis-wimbledon-2025-13901263.html)[](https://richmond.com/article_0a15e3ec-b476-5d5b-86c1-60aa5b6e86df.html)
Additionally, Gauff has taken concrete steps toward establishing her own business identity. In April 2025, she announced her departure from Roger Federer’s TEAM8 management firm to launch *Coco Gauff Enterprises* under WME, which represents tennis stars like Serena Williams and Carlos Alcaraz. This move signals her intent to build a personal brand and management structure, positioning her for success in the business world post-retirement.
Gauff’s retirement plans also prioritize sustainability and personal choice. In a candid interview with Roland Garros in March 2025, she emphasized her desire to retire “on my terms, not due to injury,” focusing on preserving her love for tennis and avoiding burnout. “The most important thing is not to be physically burnt out,” she said, underscoring her commitment to a long career followed by a deliberate exit. She added, “I want to look back and know I left everything on the court—but also left because I chose to.” This approach reflects her maturity and strategic planning, ensuring her post-tennis life aligns with her values of autonomy and legacy-building.[](https://thesportstak.com/amp/tennis/story/coco-gauff-reveals-her-tennis-priorities-and-retirement-plans-the-most-important-thing-is-3165923-2025-03-15)
Beyond business, Gauff’s off-court interests include social advocacy, particularly for racial equality, climate change, and LGBTQ awareness, which she may continue to champion post-retirement. Her engagement with fans through social media and her passion for creative outlets like TikTok videos suggest she could explore media or content creation. Her love for Paris, cited for its history, food, and architecture, hints at potential ventures tied to culture or travel.[](https://www.wtatennis.com/players/328560/coco-gauff)[](https://www.olympics.com/en/athletes/coco-gauff)[](https://www.tennismajors.com/wta-tour-news/10-things-you-may-not-know-about-coco-gauff-teenage-prodigy-activist-big-sister-315771.html)
While Gauff remains focused on her tennis career, with goals of winning more Grand Slams and an Olympic medal, her proactive steps into business and advocacy indicate a multifaceted future. Her collaboration with Grede, her new management firm, and her commitment to retiring on her own terms all point to a post-tennis life centered on entrepreneurship, social impact, and personal fulfillment. As she prepares for Wimbledon 2025, facing Dayana Yastremska in the first round on June 30, Gauff is already laying the groundwork for a legacy that extends far beyond her two major titles.
