Coco Gauff’s mom sends emotional message after $30m star quits Roger Federer venture for new journey

Coco Gauff Launches Own Management Firm, Leaving Team8 Behind

Coco Gauff, the American tennis sensation, has announced the launch of her own management firm, Coco Gauff Enterprises, signaling a bold new direction for her career. The 2023 US Open champion and 2024 French Open doubles champion has parted ways with her longtime agency, Team8, which is owned by tennis legend Roger Federer.

Gauff explained that her decision was driven by her desire to take “greater ownership” of her career and expand her influence beyond tennis. “This is just the beginning of an exciting new era for me,” she shared on social media, expressing her enthusiasm for the venture and hinting that more developments will be revealed in due time.

The 21-year-old, currently ranked No. 3 in the world, emphasized that tennis will remain her main priority, but she is eager to make an impact not just on the court, but also in business, philanthropy, and other areas. Gauff’s mother, Candi Gauff, expressed her pride and support in a heartfelt comment on her daughter’s post, offering blessings for her success.

With this new business move, Gauff will no longer be represented by Team8, a management agency she had been with since she was 13, having joined the agency in 2017. Team8, founded by Federer in 2013, has managed several high-profile athletes, including the Swiss legend himself.

Gauff’s new partnership with WME (William Morris Endeavor) will help drive Coco Gauff Enterprises forward. WME has represented many prominent sports stars, including 23-time Grand Slam champion Serena Williams.

Having made a significant impact on the tennis world since her breakthrough in 2019, Gauff is one of the highest-paid female athletes, earning a total of $30.4 million in 2024, with $23 million in prize money alone. Her remarkable achievements continue to elevate her profile, and now, as an entrepreneur, she looks set to extend her influence even further.