Emma Raducanu has reportedly suffered a major commercial setback as telecommunications giant Vodafone is said to have ended its lucrative partnership with the British tennis star.
The deal, which was signed shortly after her meteoric rise in 2021, was one of the most prominent endorsements in her growing portfolio. Sources suggest that the partnership has quietly concluded, although no official statement has been released by Vodafone or Raducanu’s team at this time.
This development comes amid ongoing scrutiny over Raducanu’s off-court brand commitments and her fluctuating on-court performances. Despite this, Porsche has reaffirmed its continued relationship with the former US Open champion.
“Emma Raducanu is a global brand ambassador for Porsche and there have not been any changes within our successful partnership since it started in 2022. We are very happy with our partnership,” a Porsche spokesperson confirmed.
Raducanu has faced both praise and criticism over her commercial appeal and sponsorship-heavy portfolio, with this latest report likely to reignite debate around balancing business and tennis.
