England star Jack Grealish’s fortune skyrockets after his image rights firm posts staggering profits
Jack Grealish, the England and Everton footballer (on loan from Manchester City), has seen his financial fortune soar, largely due to the success of his image rights company, Kelandan Ltd. Established in 2014, Kelandan Ltd has capitalized on Grealish’s marketability, with recent reports highlighting a significant increase in its assets. According to accounts filed with Companies House, the company’s assets grew from £3.4 million in 2022 to £10.5 million by November 30, 2024, reflecting a £7 million increase driven by lucrative sponsorship deals. Notable partnerships include a £10 million annual deal with Puma, as well as endorsements with Pepsi, Gucci, Bose, Hellmann’s, BoohooMan, and Sports Direct. Industry insiders suggest Grealish’s off-field earnings could approach £1 million per week, with Pepsi noting that “everything he touches turns to gold” due to his massive following and appeal.
The creation of Kelandan Ltd allows Grealish to monetize his image rights—encompassing his name, trademark characteristics, squad number, and social media presence—while benefiting from a tax-efficient structure. Income channeled through the company is taxed at a 19% corporate rate, compared to the 45% personal income tax rate applied to his £300,000 weekly Manchester City salary (approximately £15.6 million annually before tax, netting about £7 million after). This strategic move, common among top footballers, not only boosts his wealth but also serves as a savings mechanism for future investments. Sources estimate Grealish’s net worth at around £20 million to £40 million, with some projections suggesting he could amass £100 million by age 30 due to his commercial success.
Grealish’s marketability stems from his status as one of England’s most recognizable players, often compared to David Beckham for his appeal to brands. His recent on-field resurgence, including being named Premier League Player of the Week for his two-assist performance in Everton’s 3-2 win over Wolverhampton Wanderers on August 30, 2025, further enhances his brand value. Posts on X and reports from outlets like *The Sun* and *Birmingham Live* underscore his growing influence, with young fans emulating his trademark headband and flocking to stadiums to see him. Despite a shock loan move to Everton in August 2025, where he reportedly sacrificed part of his Manchester City salary, Grealish’s financial trajectory remains upward, bolstered by his image rights empire and continued on-pitch contributions.[]
