Inside Iga Swiatek’s Unconventional Endorsements: From Lego to Luxury Brands
At just 23, Iga Swiatek has already made a name for herself as one of tennis’ most dominant forces, with five Grand Slam titles and 125 weeks as the world No. 1. But her success extends far beyond the court—Swiatek is also one of the highest-paid female athletes globally, earning nearly £10 million last year from endorsements alone.
According to Sportico, Swiatek was the third-highest-paid female athlete in 2024, raking in a total of £16.1 million ($21.4 million), with over £9.8 million ($13 million) coming from brand deals. She’s worked with a range of companies, from household names to brands close to her heart—like Lego.
A longtime fan of building Lego sets as part of her mental training, Swiatek became an official ambassador for the toy brand in Poland in 2023. Since then, Lego has gifted her custom-made sets, including a clay court and a replica of her Technifibre tennis racket.
Swiatek also proudly represents Polish brands, notably becoming the face of Oshee, a Polish beverage and nutrition company. In 2025, Oshee became her main sponsor, with its logo now featured on her match apparel and extended to her coaching team.
On the court, Swiatek is outfitted by On Running and uses Technifibre rackets, with that equipment deal locked in through 2026. She also holds high-profile partnerships with Rolex and Porsche—the latter being both a sponsor of the WTA 500 in Stuttgart and the brand behind the car she still drives daily after winning the tournament in 2023.
Expanding beyond traditional athletic sponsorships, Swiatek joined forces with global brands like Visa, Infosys, and luxury beauty brand Lancôme, becoming the first athlete to serve as a Lancôme ambassador. The partnership allowed her to explore a different side of herself. “As a tennis player, wearing mainly sports clothes, I don’t have a lot of opportunities to embrace my femininity,” she said at the time.
Despite her fame, Swiatek remains grounded and authentic—a trait that has made her even more appealing to sponsors. IMG super-agent Max Eisenbud praised her approachable nature: “She’s just a good girl… reading books in parks, passionate about charity—it’s refreshing. That’s why so many brands want to work with her.”
As her career continues to soar, both on and off the court, Swiatek’s unique blend of competitive fire and down-to-earth charm keeps her at the forefront of the global sports and branding landscape.
