18-year-old darts prodigy Luke Littler, known for his kebab-fueled celebrations, unveiled the Big Arch burger at a McDonald’s in his hometown of Warrington, UK, marking a high-profile collaboration with the fast-food giant, per Daily Mail. The world No. 2, fresh off his 2025 PDC World Championship win, was spotted filming an ad on June 12, wearing a grey polo and jeans, surrounded by a camera crew and cheering extras, per @SunSport. The Big Arch, McDonald’s largest burger yet at 14 ounces, features two quarter-pound beef patties, white cheddar, crispy and fresh onions, lettuce, pickles, and a tangy new sauce on a sesame and poppy seed bun, per AllRecipes.
Littler, who famously swapped kebabs for McDonald’s during his 2023 World Championship run, embraced the partnership, posing with staff and his burger meal, per Daily Mail. The launch, part of a global rollout following trials in Canada and Portugal, aligns with Littler’s growing brand, which includes deals with BoohooMAN, Xbox, and KP Nuts, per Igeteo. McDonald’s campaign, crafted by Leo Burnett UK, emphasizes “Big McDonald’s Hunger,” with Littler sharing how hunger fuels his darts success, per LBBOnline. Fans on X, like @SunSport, celebrated the move, though some noted the irony after Littler’s manager curbed his fast-food habits in 2024, per Express.
Despite his World Cup of Darts loss with Luke Humphries on June 14, Littler’s off-board ventures shine, with the Big Arch priced at £7.99 ($10.80 USD) or £9.99 ($13.52 USD) as a meal, per Reddit. The burger’s bold flavors aim to satisfy, though its UK debut precedes a potential US launch, per Daily Mail.
