Luke Littler launches side business with Premier League Darts rival to boost his staggering net worth
Luke Littler, the 18-year-old darts prodigy and reigning PDC World Champion, has teamed up with Premier League rival Nathan Aspinall to launch a new retail business, further boosting his estimated £1.5 million net worth. The duo announced the opening of an exclusive darts store, The Vault, in Sheffield’s Meadowhall shopping centre on May 22, 2025, strategically timed ahead of the Premier League Darts finale at Sheffield Arena. The venture, reported by SPORTbible and GB News, aims to capitalize on darts’ surging popularity, driven largely by Littler’s “Littlermania” following his 2024 World Championship final run and 2025 title win.
The Vault, a partnership with their shared management team at ZXF Sports, offers darts equipment, personalized merchandise, and Littler’s Target Darts range. Fans can meet Littler and Aspinall for £5, including autographs and photos, a move praised for accessibility. The store’s launch event, set to draw thousands, underscores Littler’s marketability, with over 3.7 million viewers watching his 2025 World Championship victory over Michael van Gerwen, earning him £500,000. His 2024 Premier League title added £315,000, while endorsement deals with Xbox, BoohooMAN, and Prestige Building Supplies, including a six-figure BoohooMAN contract, have propelled his earnings.[]
Aspinall, ranked No. 9 with a £2 million net worth, brings business savvy, having won the 2019 UK Open and 2020 Premier League. Their collaboration leverages Littler’s 10 senior PDC titles and Aspinall’s experience, with the store targeting the sport’s growing fanbase, evidenced by 115 Junior Darts Corporation academies worldwide. Posts on X hailed the venture as a “genius move,” though some noted the challenge of balancing it with Littler’s Premier League dominance, where he leads with 38 points after nine nightly wins.[]
The Vault could significantly boost Littler’s wealth, with projections from darts legend Dennis Priestley suggesting he could surpass David Beckham’s £400 million net worth if he maintains his trajectory. However, the venture’s success hinges on sustaining darts’ popularity and Littler’s focus amid a hectic schedule, including 13 UK exhibition events in 2025, each worth up to £10,000. As Littler prepares to defend his Premier League title, this business marks a bold step toward cementing his financial legacy off the oche.[]
