Luke Littler, the 18-year-old PDC World Champion and darts sensation, has teamed up with KP Nuts—the UK’s leading nut brand—for an exciting new promotion called **”Score 180″**, launched on October 13, 2025. The campaign ties directly into Littler’s signature darting prowess, offering fans the chance to win **£180 every 180 minutes** by purchasing KP Nuts packs and scanning a QR code. This marks an expansion of Littler’s partnership with KP Snacks, which began in December 2024 when the brand became the first to feature him on-pack ahead of his World Championship defense. The “Score 180” initiative, running until January 7, 2026, with a £42,000+ prize fund, celebrates Littler’s explosive rise while boosting KP Nuts’ sharing segment, aligning perfectly with the communal thrill of watching darts with friends and family.
The Promotion: Win £180 Every 180 Minutes
The “Score 180” campaign is featured on £1.35 price-marked packs (PMPs) of KP Nuts’ popular flavors: Original Salted Peanuts, Dry Roasted Peanuts, and Aromatic Thai Chilli Flavour Coated Peanuts. Consumers scan a QR code on the pack to enter a draw for £180 cash prizes, awarded every 180 minutes (3 hours) throughout the promotion period. Late entries after 9 p.m. on December 7 are entered into a grand prize draw on January 25, 2026.
– **Prize Structure**:
– **Immediate Wins**: £180 every 180 minutes (multiple draws daily).
– **Grand Prize Draw**: Additional cash prizes for late entrants (details TBA).
– **Total Fund**: Over £42,000.
– **How to Enter**: Buy a participating pack, scan the QR code, and submit details—no purchase necessary for a free entry option.
– **Availability**: Nationwide in convenience stores, supermarkets, and impulse outlets; launches October 13, ends January 7, 2026.
Rachel Horrell, Senior Brand Manager at KP Snacks, emphasized the synergy: “This promotion is a landmark moment for KP Nuts as we partner with one of the most exciting young sports personalities in the UK today. The on-pack perfectly captures the excitement of darts while delivering extra value and excitement to shoppers and retailers. As the UK’s number one nut brand, KP Nuts continues to drive category growth as a trusted and recognisable brand, with a range of tasty flavours and formats that cater to all occasions.”
Littler’s Partnership with KP Nuts: A Natural Fit
Littler’s collaboration with KP Nuts builds on their initial 2024 partnership, which launched ahead of his World Championship defense and featured him on packs with the slogan “Score More with KP.” The brand, part of KP Snacks, aligns with Littler’s high-energy persona—nuts as the perfect “fuel” for darts’ intense focus and social vibe. Littler, whose 2025 haul includes the Triple Crown (£1.5M+ prize money) and a £2.5M+ net worth from endorsements like Target Darts and boohooMAN, commented: “It’s an honour to team up with KP Nuts—grabbing a pack before a match keeps me sharp. The ‘Score 180′ promo is brilliant—fans, get scanning!”
The promotion taps into darts’ growing popularity, with Littler’s World Championship final drawing 9.2 million viewers. KP Nuts, worth £103.2 million in retail sales and growing 3.8%, uses the tie-in to boost sharing occasions, like pub watch parties.
How to Participate and Win
– **Buy**: Look for the £1.35 PMP packs in stores.
– **Scan**: Use the QR code to enter instantly.
– **Win**: £180 prizes drop every 3 hours; check the site for draw times.
– **Free Entry**: Postal option available for no-purchase participation.
This partnership isn’t just about prizes—it’s Littler’s serve to fans: “Darts is about the thrill—KP Nuts and ‘Score 180’ make it sweeter.” As Littler eyes the US Darts Masters (October 17-19), his KP Nuts deal proves he’s scoring off the oche too. Fans, grab a pack—the Nuke’s serve is unreturnable.
