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Luke Littler’s Main Sponsor Makes Big Reveal After Days of Teasers
By Fraser Watson | April 9, 2025
Teenage darts sensation Luke Littler has officially received another major boost in his skyrocketing career, as his main sponsor, Target Darts, finally revealed the big announcement they’ve been teasing for days.
Target Darts, a top brand known for backing elite players, has confirmed the release of Littler’s official match darts used during his historic 2025 World Championship win. The 17-year-old, who became the youngest-ever PDC World Champion in January, signed a multi-year deal with Target in February 2024. That partnership has already produced a range of Littler-branded products, including darts and apparel.
This latest release is being marketed as “Gen 1” darts featuring a barrel with Pixel Grip, gold Swiss SLK Points (available in 35mm and 42mm), exclusive K-Flex flights, and Littler’s signature purple color detailing. A set of these official darts retails for £149.95.
Fans can also purchase a matching dartboard, priced at £129.95, which includes premium sisal, ultra-thin wiring, and yellow accents inspired by Littler’s championship moment. Additional accessories like alternative flights and points are also available for fans and aspiring players.
In a statement, Target Darts celebrated Littler’s incredible achievement and the impact of the new product line, saying:
“At just 17 years old, Littler made history by becoming the youngest-ever PDC World Darts Champion, while also setting a new record for the most 180s in a calendar year. Now, fans can re-enact history with precision-engineered equipment inspired by that iconic win.”
They added that the collection is designed to help elevate amateur players’ performance, bringing “championship-level quality to players everywhere.”
