Coco Gauff Shines in Carol’s Daughter Campaign—And Mom Candi Couldn’t Be Prouder
“I think hair is so versatile—especially Black hair. I love to play with colors, textures, curls—I love it all,” said Coco Gauff, expressing the same passion that’s now fueling her latest partnership.
The 21-year-old tennis star continues to blaze trails both on and off the court, now turning heads in the beauty world with her ongoing collaboration with Carol’s Daughter, a leading natural hair care brand.
Last April, Gauff joined the brand as an ambassador—not just as a celebrity face, but as a true believer in its mission. Since then, her involvement has gone beyond business. Whether she’s debuting multiple hairstyles at the Oscars Vanity Party or sharing her go-to products, Gauff has become a powerful voice for self-expression and embracing natural beauty.
Their latest campaign—featuring Gauff in a bold, vibrant look—has social media buzzing, and it even got the ultimate seal of approval from her mom. Candi Gauff reposted the campaign video to her Instagram Story with red heart emojis, showing her love and pride.
“What’s my favorite thing about my hair? The versatility,” Gauff said in the promo video. “I can beat it, twist it, straighten it—I can serve any look. And after every style? My go-to for bounce-back is the Goddess Strength Curl Restoration Bonding Treatment. Not just strong—Goddess Strong.”
More Than a Hair Campaign—A Movement
Gauff’s partnership with Carol’s Daughter runs deeper than surface beauty. When she signed the multi-year deal, she said she was proud to support a brand that empowers women and young girls to embrace their curls with pride and authenticity.
“I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils,” Gauff shared at the time.
Founded in 1993, Carol’s Daughter has grown from a small Brooklyn kitchen to a cultural cornerstone, backed by icons like Oprah Winfrey, Jada Pinkett Smith, and Jay-Z. Now, with Coco Gauff front and center, its legacy of empowerment is reaching a whole new generation.
Mom, Mentor, and Biggest Fan
Candi Gauff isn’t just a proud mom—she’s been there since day one. A former Florida State track athlete, she once put her own career on pause to homeschool Coco and support her budding tennis dreams. And that support never wavers.
When Coco turned 21 on March 13, Candi posted a heartfelt tribute filled with photos from tournaments and family moments:
“You made me a mom!! One of the biggest blessings and honors a woman can have… From the time you were born, I knew you were destined for greatness! Gifted, talented, and beautiful… a global changemaker.”
From Curls to Corporations: Coco’s Next Chapter
Coco’s star power doesn’t stop with sponsorships. She recently parted ways with Team8—Roger Federer’s management agency—and launched her own firm: Coco Gauff Enterprises.
“I’ve always believed my purpose extended far beyond the court,” Gauff said. “Tennis is still my main priority—but I also want to make an impact in business, philanthropy, and more.”
And once again, Candi was cheering from the sidelines. “May God continue to order your steps and protect you! Amen,” she commented on her daughter’s announcement.
Whether she’s leading a campaign or launching a business, Coco Gauff is making moves with style, substance, and her mom’s full support—and the world is watching.
