Emma Raducanu, one of tennis’s brightest young stars, is facing turbulence off the court. The British player has reportedly lost her sponsorship deal with telecom giant Vodafone due to what the company deemed “excessive financial demands.” The deal, once valued at £3 million annually, will not be renewed.
Adding to the controversy, luxury carmaker Porsche has allegedly reclaimed the supercar gifted to Raducanu during their partnership, further casting doubt on their future collaboration. This follows her decision to skip the Porsche Tennis Grand Prix in Stuttgart in favor of playing in Rouen—a move some interpret as a snub.
Raducanu has acknowledged that she’s learning to navigate the business side of fame. “I’ve learned how to say no a bit more,” she shared. “I’m always going to do my best for the brands I’m working with, but I’m also putting myself first a little bit more.”
As she continues to balance a skyrocketing tennis career with high-profile sponsorships, the 22-year-old’s choices are being watched closely by fans and industry insiders alike.
