Luke Littler signs contract that guarantees him six-figure sum after winning Premier League night seven
Luke Littler Secures Lucrative Six-Figure Deal with BoohooMAN
Teen darts sensation Luke Littler has renewed his exclusive partnership with BoohooMAN, signing a long-term contract reportedly worth six figures. The deal cements Littler’s growing influence in both the sports and fashion worlds.
The 18-year-old has skyrocketed to stardom since making his Darts World Championship debut at just 16, where he finished as runner-up to Luke Humphries. Since then, he has claimed major titles, including a Premier League Darts victory over Michael van Gerwen in January.
His partnership with BoohooMAN reflects what the brand calls a commitment to “authentic collaborations that transcend traditional fashion boundaries.” Littler first signed with the brand after his initial World Championship final and has since landed sponsorships with Xbox, KP Nuts, Sidemen Cereal, and Target Darts.
Littler on His BoohooMAN Partnership
Speaking about his renewed deal, Littler shared his excitement:
“Continuing with BoohooMAN feels like a natural fit. They understood my style from day one and have supported me throughout my journey. I’m looking forward to creating something special that connects with both darts fans and fashion lovers. The best is yet to come.”
BoohooMAN CEO Samir Kamani praised Littler’s rise, stating:
“Luke represents everything our brand stands for—breaking boundaries, defying expectations, and setting new standards. His journey from teenage talent to world champion perfectly aligns with our ethos.”
The extended collaboration will feature exclusive photoshoots, social media campaigns, and special content designed to engage both sports and fashion communities.
Littler’s Premier League Darts Success
On the darts stage, Littler continues to impress. On Thursday night in Cardiff, he defeated Michael van Gerwen to claim victory in Premier League Night Seven, strengthening his bid for back-to-back titles.
Reflecting on his performance, Littler said:
“I just want to get to the O2 [for May’s play-offs] as quickly as possible. I’ve put myself in a really good position, and I want to finish No. 1.”
He also expressed satisfaction with his game:
“I was happy with my doubles tonight, but there’s plenty more to come.”
With both his darts career and brand influence on the rise, Luke Littler is proving to be a force to be reckoned with—on and off the oche.
