“This is just the beginning of an exciting new era for me”: Coco Gauff announces launch of her own management agency
“This Is Just the Beginning of an Exciting New Era for Me”: Coco Gauff Launches Her Own Management Agency
American tennis sensation Coco Gauff is taking her career into her own hands—both on and off the court. The 21-year-old has officially announced her departure from Roger Federer’s Team8 management agency and revealed the launch of her own venture, Coco Gauff Enterprise.
Gauff shared the news with fans via Instagram, stating:
“From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court. Today, I am thrilled to announce the launch of Coco Gauff Enterprise, a venture that reflects my passion for making an impact—not just in tennis, but in business, philanthropy, and beyond.”
She emphasized that this move gives her greater control over her career and the chance to pursue opportunities that align with her values as an athlete and changemaker. The new venture will be represented by WME, a leading agency in sports and entertainment.
“This is just the beginning of an exciting new era for me,” Gauff added. “There is much more to come, which I’ll be excited to share in due time. As always, tennis will continue to be my main priority!”
A Bold Move Amid Career Struggles
Gauff’s announcement comes at a pivotal moment. While she remains one of the brightest stars on the WTA Tour—often mentioned in the same breath as Aryna Sabalenka and Iga Swiatek—2025 hasn’t started as smoothly as she might’ve hoped. She’s competed in five events this year but only reached the quarterfinals once, at the Australian Open, where she fell to Spain’s Paula Badosa in straight sets (7-5, 6-4).
Despite the on-court challenges, Gauff’s off-court ambitions show she’s thinking long-term. Her new agency signals a future where she can build a legacy not only through Grand Slam victories but also through entrepreneurship and social impact.
